Dr Asta Zokaityte is a Law Lecturer at the Kent Law School.

She has a PhD in the area of consumer protection law. She obtained her undergraduate law degree from the University of Vilnius. In 2009, Asta was awarded an LLM degree in International Commercial Law by the University of Kent.

Previously, Dr Zokaityte practiced as an associate attorney at law in one of the largest international law firms in Lithuania. She advised corporate clients across different fields of practice, including but not limited to: international private law, corporate credit, capital markets and securities law, corporate restructuring and insolvency, mergers and acquisitions, commercial real estate, and financial services.

Dr Zokaityte’s research interests lie in Financial Services Regulation, Corporate Governance and Consumer Protection, Digital Marketplace with a focus on socio-legal, interdisciplinary approaches to law. Her research explores the ways in which novel edu-regulatory techniques are deployed by financial regulators to govern consumer behaviour in financial markets. Specifically, Dr Zokaityte  has examined these new edu-regulatory sites in her recent articles on financial illiteracy and consumer numeracy. Her book Financial Literacy Education: Edu-regulating Our Saving and Spending Habits that problematises conventional literature on consumer financial education has been published by Palgrave in 2017. 

Dr Zokaityte currently works on a new project on the regulation and governance of FemTech and seeks to explore gender dynamics within the FemTech market.